This 13 page capabilities brochure for the company, Burt’s Bees, covers the founders, the beginning of the company, company philosophy, company timeline, etc. With the use of a gold-yellow, the brochure evokes a feeling of a warm and approachable company. The imagery selected throughout primarily consists of scenes of flower fields, mountain ranges, etc. to emphasize the company’s focus on the natural ingredients used in their products.
The front cover features the redesigned logo, playing off of the two ‘B’s in ‘Burt’s’ and ‘bees’. The separation the top bowl of a capital ‘B’, can be seen as a capital ‘B’ for ‘Burt’, as well as, a lowercase ‘b’ for ‘bees’. The clean, rounded, san-serif typeface emphasizes the warm and approachable feel of the company.
